ABSTRACT: The exports performance of Indonesian cacao and processed cacao products increases quite rapidly. Almost 80% of the national cacao production is exported because of the low of domestic demand of cacao to processing industry. The image of low quality of Indonesian cacao products and low capacity of processing industry can depress the competitiveness of Indonesian cacao and processed cacao in the global market.
This study aims to determine the competitiveness of Indonesian cacao and processed cacao and what factors determining the competitiveness of these commodities and what strategies to enhance the competitiveness of Indonesian cacao and processed cacao in the global market.
The data in this study analyzed with analysis approach of Constant Market Share (CMS), Trade Specialization Index (ISP), and analysis of the determinants of competitiveness with the external and internal environment approaches to strategy formulation.
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